Almost like a 'mini film' idea... either hard hitting poignant theme or dream like.
ArticMonkeys- When the sun comes up (scummy Man)
Justin Bieber- Love yourself
Performance This promotes the artist/band by them giving a performance to the audience with no real poignant story line.
Twenty-one pilots- Stressed out
The Frays- How to save a life
Narrative and Performance
Both has a story but also the artist/band is performing the song to the audience
Lionel Richie- Hello
Oasis- Stand by me
Document
Music videos structure
-promotes the artist/band
-creates a genre which people can relate to
-normally 3-4 mins
-four types of music video
Performance, narrative, thematic, symbolic
-normally contains a motif to draw audience in
-Contains Propps idea of Narrative
Andrew Goodwin's theory
Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).
There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).
There is a relationship between music and visuals (either illustrative, amplifying, contradicting).
The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.
There is often intertextual reference (to films, TV programmes, other music videos etc).
